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We write about how technology can help any business, from startups to established companies. We've written about everything from how to build a successful startup, how to automate your CRM and marketing activities, how to design products that customers love and how to track performance and manage cash flow in a turbulent economy.

SEO Cannebolization - deep understanding

Are you venturing into direct mail campaigns for the first time? Perhaps you are looking to improve your return on investment (ROI) from the direct mail you’re already sending to existing and target customers? Whatever situation you find yoursel...

Two stratgies to scope data in SaaS that will improve functioning and security!

Why you shouldn't pitch your netflix alike app as SaaS?

Whether you're a business looking to invest in a direct mail campaign or are someone who receives a lot of direct mail yourself, you probably have a few questions about it all. How is it produced? Where do the materials come from? Where does it all go w...

What is good LTV vs CAC?

Personalising your marketing campaigns, including direct mail, can significantly impact your engagement and conversion rates. Our data tells us that personalisation can increase direct mail open rates by up to 18%! In many cases, this means more than...

A misconception: SaaS software cannot be downloaded

CAC is not good for early-stage startups raising investments...

Direct mail can be a hugely powerful tool for charities in raising awareness, inspiring volunteers, and fundraising. This is a specialist sector for Mamsmail and we have helped many charities increase their funding through targeted campaigns. Why not...

GTM is the first step before jumping into product development!

A basic difference between a SaaS model and Subscripiton-based model

The design of your direct mail campaign is vital to its success. One of the most crucial things to recognise is that designing your campaign isn't just about putting together a beautiful looking piece of marketing material. Of course, that's part of i...

Why shouldn't you outsource your product development to a software house or an agency?

When you're designing a marketing campaign for your business, there is much to consider. Many people start by thinking about: What is the cheapest way to execute a marketing campaign? How can I reach the most amount of people? How can I ensure my messag...

You don't have competitor, either you lag in research or your idea is not worthly

In a world where there's an ever-growing focus on corporate and social responsibility, many companies make a point of seeking out the most eco-friendly marketing ideas. While many turn their backs on direct mail and opt for digital campaigns, it is po...

You can convert your important spreadsheet into million dollar SaaS business.

One of the things we're most proud of here at Mams is our commitment to producing environmentally-friendly direct mail campaigns. As well as supporting the Two Sides Campaign, we also hold ISO 14001 certification. Whether you're looking to engage Mams ...